Surf Excel Multi-Language Retail Branding
We partnered with Unilever to produce a comprehensive suite of in-store branding materials for the Surf Excel product line. The project encompassed the design and production of shop standees, shelf hangers, and promotional stickers — adapted across multiple regional languages including Sri Lankan, to cater to diverse South Asian markets.
The Challenge
The project required creating visually consistent yet language-specific retail POS materials across multiple markets, each with its own linguistic and cultural nuances. Strict Unilever brand guidelines had to be maintained across all variations, with multiple rounds of stakeholder approvals.
Our Solution
Our design team created a modular design system that allowed for efficient language swaps while maintaining brand consistency. We produced standees, hangers, and sticker designs in multiple languages, iterating through multiple rounds of approval with the Unilever team to ensure every variant met their exacting standards.
The Results
- Complete POS branding suite delivered across multiple languages
- Consistent Unilever brand compliance across all markets
- Multi-round approval process completed successfully
- Coverage across Indian and Sri Lankan retail markets
Technologies Used
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